What are the Best Social Media Marketing Platforms for Business Promotion in 2021?
There is no doubt that the advent of social media has been one of the biggest changes in marketing. Every day billions of users in all corners of the world share their own and third-party content, comment, and search for information on famous social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote or grow their Business.
For brands, this has resulted in an opportunity to get closer to customers and establish a more personalized communication with them. While, for customers, the possibility of interacting with brands represents a better shopping experience.
One of the most frequent questions when designing a strategy is, ” what are the best social media network platforms for digital marketing in 2021? The answer will depend on the type of products or services your company offers and the objectives you want to achieve with the presence on social networks.
Not all companies have the resources and budget to manage accounts in each of the available social networks. That is why it is advisable not to try to cover beyond the possibilities. Depending on the resources available, it is preferable to have a solid strategy with one or two social networks and expand as the company grows.
Next, we will be explaining what advantages some of the most important platforms currently offer so that you can choose the one that suits you best. This way, you will be able to define a marketing strategy for social networks adjusted to your brand’s needs and the objectives that you have set for yourself.
6 Most Popular Social Media Platforms for Brand Development & Marketing in 2021
- Reach Your Target
One of the social networks preferred by digital marketing experts is Facebook for its possibilities when reaching the target audience. Every day more than 2,400 million users. They connect to the platform to search for news, interact with contacts, and read publications.
It is currently one of the oldest networks globally and continues to be the most used in almost all demographic ranges. This represents an opportunity to deploy different marketing strategies and tactics and a variety of objectives to choose from.
In fact, the Facebook platform is so complete that some companies do not have web pages but only their Facebook profile, although this approach is not recommended. In any case, to begin with, Facebook works well for any business because of its scope and the size of its user base.
Reach your target
The main advantage of Facebook is that it allows you to segment the audience at precise levels; if you know your audience well, you will have no problem taking your brand message to the right audience.
This works particularly well with paid ads that are set up directly on the platform. There you can narrow down your audience by demographic data such as age, gender, and geographic location, but where Facebook shines is in the details.
You can also segment by sentimental status, workplace, profession, and even if by your tastes. For example, a company that is dedicated to photographing weddings in a particular town can launch a campaign directed at people who, in their sentimental situation, have indicated that they are committed and in the geographical area where the company operates.
This level of segmentation translates into more effective messages and a significant cost reduction during the campaign. Likewise, Facebook is also of great help to improve the SEO of the company with the creation of professional pages, as well as organic growth and contests or promotions.
All these options can be adjusted for the company’s objectives: generation of leads, sales, registration in databases, among others. Without a doubt, Facebook is an important tool for any marketer because of its versatility, ease of use, and broad user base.
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This platform is ideal for reaching millennials and teenagers, who make up the majority of its users. Every day at least 500 million people are active in this social network where only photos and videos can be published. The publication of texts is possible with creative work, either with a background or infographic-type material.
One of the main advantages of Instagram is that it allows the organic growth of followers through hashtags and discovery functions. If you produce quality content, you can be sure that you will reach your target audience in no time.
On the other hand, uploading only audiovisual material requires additional production and creativity that could be complicated depending on the budget. However, the results are worth it, thanks to the visibility they give to the brand.
Also, visual content is easier to remember than written text. Likewise, Instagram is owned by Facebook, gives access to its advertising platform in case you want to hire paid ads. In this way, you can take full advantage of the advantages of segmenting your audience, Pinterest platform for social media marketing.
Although this network has a smaller user base than the other two, it is perfect for businesses related to arts and crafts. The main advantage is that 93% of users use the platform to plan their next purchases, and at least 87% have bought something they saw there.
Another of the social networks with the longest time on the market. Twitter serves to create “engagement” and give visibility to the brand. Actions like tweeting live events and the use of tags will allow you to search for your audience where they are. You can even create search alerts to know what customers think of your brand and interact with them.
Although this social network is designed for work “networking,” it can also target particular audiences in the business area. If your company is in the B2B (Business to business) sector or wants to reach a certain audience by position or position within a company, LinkedIn offers you an effective and easy-to-use advertising platform.
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