10 Most Downloaded Apps in 2020
Another year closed & its time to discover which are the 10 Apps that people downloaded the most in 2020. We all know that the most downloaded app was TikTok but here you will be surprised with the rest of the list of most downloaded applications.
Top 10 Most Downloaded Apps of 2020
Not surprisingly, TikTok is one of the most downloaded apps of 2020. As of April 2020, this app has amassed over 2 billion downloads worldwide. Initially this application was seen only as a Gen Z space, but it has experienced an influx of new users thanks to the Covid-19 crisis.
As more users stay home and on their phones, they seek new ways to be entertained. Social media users are already drawn to video, and when you combine that with TikTok’s clever algorithm, it creates an almost irresistible app for users.
This statistic is great news for marketers as new TikTok marketing opportunities are growing, from organic content creation to paid TikTok ads.
This application, along with some video conferencing applications, is definitely one of the most unexpected applications of 2020. In April 2020, Zoom reported more than 300 million daily participants and the application had 2.13 million daily downloads in March 2020.
This boom is also directly related to the COVID-19 crisis. Since many users around the world had to start working from home, they looked to Zoom as their preferred video conferencing app. Zoom enables users to make video calls for business or to stay in touch with loved ones.
Speaking of staying in touch, a good chunk of social media apps have also seen continuous downloads in 2020. In July 2020, WhatsApp topped the list as the most popular global mobile messaging app of 2020, with more than 2 billion of downloads.
While WhatsApp may not be that popular in the United States, it is the leading app in the rest of the world. There are many exciting marketing opportunities with WhatsApp, and WhatsApp marketing was a planned marketing trend for 2020.
As the number one app in the world, it’s not surprising that Facebook is one of the most popular apps of 2020. Facebook is especially useful in this day and age when people want to connect and stay in touch.
Facebook is consistently in the top 10 of the Apple App Store and Google Play Store apps. According to Statista, it is the world’s most popular app editor, based on downloads. The Facebook family includes Facebook, Instagram, WhatsApp, and Facebook Messenger. Advertising and marketing on Facebook are two very important activities for marketers.
Completing the Facebook family is Instagram. This photo and video sharing app is one of the most popular with Gen Z and Millennials. As this app likes to keep its stats secret, we can only assume that due to its popularity and immobile status in app stores, it is surely one of the most popular apps of 2020.
Instagram is especially helpful when it comes to marketing. According to Statista, brands uploaded an average of 0.7 posts to the social platform each day in 2018. Between IGTV, Instagram Lives, and Instagram Stories, the app offers many opportunities for marketers to engage with their audience.
In the summer of 2020, Instagram announced its new feature, Reels, which is in direct competition to TikTok. We still do not have numbers on this feature, but it will be interesting to follow the evolution of it over time and impact downloads.
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7. Google Meet
As with Zoom, Google Meet experienced an unexpected spike in downloads due to the COVID-19 pandemic. In May 2020, the app reached more than 50 million downloads, as users turned to the service while working from home.
Google Meet has grown in popularity during the pandemic because it was made free for all users. Previously, only GSuite members had access. As Zoom comes under fire for security concerns, more and more users have turned to Google Meet.
8. Google Classroom
Like Google Meet, Google Classroom has also surpassed 50 million downloads and students and teachers turn to teaching online. This app has made it to the top 10, which is amazing considering it wasn’t even on the top 100 list before March 2020.
With more time at home, users have turned to YouTube to help fill the void. In May 2020, YouTube was the most downloaded streaming app worldwide, with more than 29.3 million installs.
This is great news for marketers as they increasingly invest in video marketing. Content marketing has been an especially important trend in 2020, and YouTube content creation is certainly a key investment for marketers right now.
10. Microsoft Teams
Rounding out our list are Microsoft teams. As with Zoom, Google Meets, and Google Classrooms, this app has moved up the charts due to work-from-home efforts.
With more than 44 million daily active users, the teams are in new territory, topping the charts this year. It will be interesting to see how these work and productivity applications evolve as the pandemic unfolds globally and throughout the year.
No one could predict that some of the apps would be so popular this year. It will be interesting to see how next year kicks off, and we will certainly update this blog post with the numbers later in the year.
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