Pakistan Cricket Board looking for sponsors

Meanwhile, PCB is still looking for the sponsors of the Pakistan team has not been finalized yet even though England has already reached to play the Test and T20 series. The whole process has become complicated, with only one organization showing interest.

Even if Corona returns to the next field, it is not known that it will suddenly be normal. Most of the matches will be ‘close door’ with the change in the conventional rules. As a result, it is unlikely that the boards will get too many sponsors commercially. But the Pakistan Cricket Board (PCB) has to suffer from the main sponsor of the team.

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A beverage company sponsored the last contract with PCB. Although the contract expired a few days ago, the PCB did not get any new sponsors. In that case, even before the start of the series against England, they are worried, and PCB is looking for the sponsors. That is why Babar Azam, who practised in England, does not have any commercial logo on Azhar Ali’s jersey.

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The only surprise is that the company that has expressed interest also wants to pay a much lower price than the previous contract. Compared to the prior agreement, which is not more than 30 per cent. The PCB’s marketing department, however, understands that companies are reluctant to sponsor the Coronavirus. However, many believe that the board has failed to attract institutions through the domestic cricket structure.

The PCB, however, are hopeful their new sponsor will be finalized before the start of the series against England. Pakistan will play three equal Test and T20 matches against England. The series is scheduled to start on July 30 with the first Test.